Management Team

Robert Beasley
Chief Executive Officer
 Beasley

Robert Beasley, a native Floridian, co-founded the law firm of Litvak, Beasley Wilson & Ball in 2001. As a consultant, Robert has advised multiple parties to obtain cannabis licenses and create related financing facilities in Florida, Oregon, California, and Washington, D.C. 

Also, Robert has participated in the design and construction of five cannabis cultivation and processing facilities, served as Board of Manager of the leading independent cannabis physician clinic group in Florida, and participated in the legislative and rulemaking process related to Florida’s Compassionate Medical Cannabis Act.  In 2016 Robert contributed to the Florida Medical Marijuana Legalization Initiative, also known as Amendment 2.

Patricia Fonseca
Chief Financial Officer
Patricia Fonseca

Patricia Fonseca rejoined Cansortium as Chief Financial Officer, bringing back nearly 20 years of expertise in accounting and finance across both public and private sectors. Patricia originally joined Cansortium in March 2021 and served as CFO until 2022. She then transitioned to her consulting practice, where she continued to offer her strategic financial insights to a variety of clients before returning to Cansortium.

Before her tenure at Cansortium, Patricia served as Chief Financial Officer at The Service Companies, Inc., a prominent nationwide service provider to the hospitality, gaming, and facility services industries, where she spent a decade refining financial strategies and driving growth.

Patricia's extensive career also includes significant roles at Springs Global US and Ernst & Young in the Transactions Advisory Services group. Additionally, she worked as an auditor during her 8-year tenure with Deloitte & Touche in Brazil, as well as BDO in the US and Australia.

A Certified Public Accountant in both the United States and Brazil, Patricia Fonseca is recognized for her strategic financial leadership and comprehensive industry knowledge.

Samantha Hymes
Executive Vice President
Samantha

As Executive Vice President of FLUENT Cannabis, Samantha Hymes oversees all major operations, including cultivation, production, and retail management across multiple regions. With nearly 20 years of experience in the healthcare and cannabis industries, she has helped FLUENT develop over 300,000 square feet of cultivation capacity, GMP-certified production facilities, and 38 dispensaries. Her leadership extends to more than 700 employees, where she drives growth and ensures compliance in regulated markets.

Prior to her work at FLUENT, Samantha was heavily involved in healthcare policy and public service. She served as Chief of Staff for the Mayor of Broward County, Florida where she oversaw large-scale infrastructure projects and led emergency management efforts. Samantha also spent time in healthcare strategy, contributing to Medicaid and Medicare expansions in new markets. Her breadth of experience makes her a leader comfortable navigating the company through complex operational landscapes.